Advent
Advent is a product design project focused on improving how people discover events and make social plans in real time.
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Project outlineJCStudio
The project combines UX, product thinking, and brand design to reduce friction, improve clarity, and support faster decision-making.
Client
Advent
Industry
UX/UI
Location
Sydney
Timeline
2024
Branding
UX/UI
Visual Identity
UX/UI, Visual Identity
Event discovery is fragmented across social media, ticketing platforms, and private messages. Users struggle to find relevant events, gauge interest in real time, and make confident decisions quickly, often leading to missed opportunities.
Advent centralises event discovery and social context into a mobile-first experience. Live ratings allow users to see how events are performing in real time, adding clarity and confidence to decision-making. The platform is designed for speed, relevance, and ease of use, reducing friction at the point of choice.
The project progressed beyond concept into active development, resulting in a built app and defined product direction. Advent demonstrates the ability to combine UX thinking, product design, and commercial intent, translating an idea into a real, functional digital product.