Print design requires structure, precision, and a strong understanding of production constraints. I focus on creating layouts that are clear, organised, and suited to their final physical format.
My process accounts for print-specific requirements such as hierarchy, readability, sizing, and consistency across multi-page or large-format assets. I design with the end output in mind, ensuring files are set up correctly and translate accurately from digital to print.
I’m comfortable working directly with printers and suppliers, communicating specifications, resolving technical requirements, and adjusting artwork to suit different print methods. This ensures smoother production, fewer errors, and outcomes that reflect the original design intent.
Understanding how the audience interacts with printed material
Considering scale, distance, and viewing time
Using layout and hierarchy to guide physical reading flow
Accounting for material, texture, and tactile experience and emotional response